In Stores–US & Canada Oct. 19th, 2009

FOR IMMEDIATE RELEASE

Twitter Co-creator Dom Sagolla to publish “140 Characters: A Style Guide for the Short Form.”

Printed by John Wiley & Sons, the book is scheduled to appear in bookstores in the US and Canada on 10/19/09. The product of four years of research and writing, this field manual to social media has three major features:

  1. The definitive history of Twitter, from an insider’s point of view
  2. New grammar rules for short-form writing, and a catalog of writing styles
  3. Inspiring quotations from comedy to poetry from some of the best writers, including the Twitter creators

Three ways to think about 140 Characters:

  • The equivalent of Strunk and White’s Elements of Style for today’s social media & marketing messages
  • A handbook to help you develop your own unique short-form writing style with simplicity, honesty, and humor
  • The authoritative approach to Twitter, written by its creators to include other social networks like pure text messaging

For marketers and business owners, social media is an increasingly important avenue for promoting a business-this is the first writing guide specifically dedicated to communicating with the succinctness and clarity that the Internet age demands.

140 Characters is a much-needed guide to the kind of communication that can make or break a reputation online. Appearing alongside the printed edition, an abridged Hypertext Edition will also be published specifically for iPhone by DollarApp in San Francisco. For more information please visit http://www.140characters.com.

Press Inquiries

Book Premiere

Tuesday October 20, 2009
7:00pm
BookShop West Portal
80 West Portal Ave.
San Francisco, California 94127

Press & Blog Coverage of 140 Characters